Carnival and Build-A-Bear Workshop Form Exclusive At-Sea Partnership

BuildABear-at-sea-St.-Jude-Bear
Carnival partners with Build-A-Bear for a new onboard shopping and entertainment venue.

Build-A-Bear Workshop exclusive partnership with Carnival.

With a new nautical moniker for a land-based family shopping experience, Carnival introduces their Build-A-Bear Workshop at Sea. Starting soon aboard the Carnival Dream, by summer 2017 the new Workshop will be aboard all 25 Carnival ships.

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If youโ€™re not familiar with Build-A-Bear Workshop, itโ€™s a cleverly designed retail venue where children (of all ages!) choose an empty furry animal, select clothing and accessories, attach the creature to a fluff-stuffing machine. Everyone oohs and ahhs as their flat critter begins its metamorphosis and becomes an adorable, well-dressed stuffed animal.

Remember the 1980s Cabbage Patch Kids? Similar to the Kids’ adoption certificate, every stuffed animal comes its own โ€œbirth certificateโ€ noting the name and date of โ€œbirthโ€ and a layette consisting of a logo drawstring bag. New owners can give their bear a โ€œvoiceโ€ by recording a message on a built-in sound chip.

In addition to bears, kids can create a whole zoo-full of animals including monkeys, leopards, turtles and others. A St. Jude Bear can be built and the proceeds will benefit Memphis-based St. Jude Childrenโ€™s Research Hospital, one of Carnivalโ€™s charitable partners.

The Build-a-Bear Workshop at Sea will consist of moveable workstations that will be located either within Camp Ocean facilities or under the guidance of the shipโ€™s cruise director at bear-themed parties held each cruise. At designated times throughout the cruise, the pop-up workstations will be open for business.

Build-a-Bear prices begin at $20 and then there’s clothing (you can’t have a bare bear!), costumes and accessories like cute little sneakers, hats and even wigs, beginning at $5.

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